Blog

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08-May-2018, 6:56 am
The most important job for marketing is to capture leads. However, capturing leads that want to buy your product is really what you want. From my experience, there are activities that must happen to…
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16-Jul-2016, 6:48 am
In a world full of Instagram, Snapchat, email, video, and more, connecting with your customers can be overwhelming and exhausting. Where do you start? Where do you end? And what do you do in the…
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11-Feb-2016, 6:40 am
Want to engage more readers? When it comes to sharing complicated information, your readers might sure appreciate an eye-catching graphic over exhaustive text. Infographics are visual images—like a…
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11-Feb-2016, 6:34 am
It’s been nearly 10 years since Twitter first launched its social media platform, and much has happened in that time. The term “hashtag” became part of our vernacular. People stepped away from…
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01-Oct-2015, 6:26 am
Your customers are real people, with real needs, real interests, and real problems. Because of the ways we communicate these days—email, social media, blogs, webinars—it’s easy to forget their reality…
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13-Sep-2015, 6:14 am
Content is king” is more than a memorable catch phrase these days. It’s a statistical reality. According to Content Marketing Institute, “Creating more engaging content was B2B marketers’ top…
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13-Sep-2015, 6:05 am
Easy reading is damn hard writing.” Diane Saeger, CEO Nathanial Hawthorn was right, especially when you have depleted time, no focus, or limited skill. And in these moments, it’s time to employ a…
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10-Aug-2015, 5:58 am
Each day, we’re given 24 hours…1,440 minutes…86,400 seconds to do whatever we want. We can work, sleep, eat, and exercise. We can start new tasks, finish old projects, or put off the dreaded ones.…
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10-Aug-2015, 5:33 am
Today, we’ll dive a little deeper into the topic of visuals in your blogs, social media posts, and long-form content (marketing collateral over 1,200 words) and suggest some places to find great…
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16-Jul-2015, 2:11 pm
If you are like most people, when you start thinking about a new piece of content for your marketing strategy, whether a blog, email or Facebook post, you probably spend most of your time thinking…