Saeger Marketing Blog

Diane Saeger

Traditional Marketing is Dead. What to Do Instead.

A solid marketing strategy recognizes how to navigate all of the touchpoints along a buyer’s journey to create trust and clarity while...

Diane Saeger

Don't Get Arrested by the Grammar Police

Here are some basic grammar and punctuation rules and mistakes to be aware of (and tricks to fix them)...

Diane Saeger

Don't Kill the Messenger, Just the Messaging

You’re the owner of a business with a great product or an innovative, must-have service, but for some reason, it’s not the roaring...

Diane Saeger

The Marketing Rule of 7 Can Mean the Rule of 20 for B2B

The number 7 has been a significant symbol throughout history, in many religions and, yes, in marketing too (not to mention that it...

Diane Saeger

5 Powerful Ways to Build a Lead Generating Machine

The most important job for marketing is to capture leads. However, capturing leads that want to buy your product is really what you want....

Diane Saeger

Marketing Automation Why you need it

In a world full of Instagram, Snapchat, email, video, and more, connecting with your customers can be overwhelming and exhausting. Where...

Diane Saeger

5 Steps to Create Your First Infographic

Want to engage more readers? When it comes to sharing complicated information, your readers might sure appreciate an eye-catching graphic...

Diane Saeger

How to Find Great Photographs for Your Marketing Content…and Use Them Legally

Today, let’s dive a little deeper into the topic of visuals in your blogs, social media posts, and long-form content...

Diane Saeger

Marketing Automation: What it is and Why You May Need It

In a world full of Instagram, Snapchat, email, video, and more, connecting with your customers can be overwhelming and exhausting...

Diane Saeger

Buyer Personas: What They Are and Why They Matter to Your Marketing

Your customers are real people, with real needs, real interests, and real problems. Because of the ways we communicate these days—email...

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