Diane SaegerJun 22, 20214 minTraditional Marketing is Dead. What to Do Instead.A solid marketing strategy recognizes how to navigate all of the touchpoints along a buyer’s journey to create trust and clarity while...
Diane SaegerMar 31, 20213 minDon't Get Arrested by the Grammar PoliceHere are some basic grammar and punctuation rules and mistakes to be aware of (and tricks to fix them)...
Diane SaegerJan 9, 20214 minDon't Kill the Messenger, Just the MessagingYou’re the owner of a business with a great product or an innovative, must-have service, but for some reason, it’s not the roaring...
Diane SaegerDec 19, 20203 minThe Marketing Rule of 7 Can Mean the Rule of 20 for B2BThe number 7 has been a significant symbol throughout history, in many religions and, yes, in marketing too (not to mention that it...
Diane SaegerNov 12, 20203 min5 Powerful Ways to Build a Lead Generating MachineThe most important job for marketing is to capture leads. However, capturing leads that want to buy your product is really what you want....
